At Chérie Bella, we believe that jewelry should be as meaningful as it is beautiful — a reflection of the woman who wears it: bold, graceful, and unforgettable. 

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I’m Pooja, founder of Chérie Bella and a designer with over 25 years of experience in creating handcrafted jewelry. What began as a personal passion for meticulous craftsmanship and timeless elegance has evolved into a luxury brand that seamlessly blends tradition with modern femininity.

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By my side is Rashi, who shares my vision and brings fresh energy to the brand. As Co-Founder and Head of Marketing, Rashi connects Cherie Bella with clients around the world, ensuring every customer interaction is as personal and elegant as our pieces.

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"Together, we’ve built a brand rooted in artistry, love, and legacy — where every piece tells a story, and every detail is designed to shine."

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With love and gratitude,

Pooja